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Arik Ben Simhon Launches 2009 Collection

Ben SimhonIsraeli designer Arik Ben Simhon, one of the most exciting talents to emerge from Tel Aviv in recent years, will be presenting a new collection of upholstery and furniture pieces during Milan Design Week in April 2009. The designs will form part of Superstudio’s concept “Temporary Museum for New Design” and will be his second presentation at Zona Tortona, following a successful inauguration in 2008.

The collection will draw inspiration from the world of sport with upholstery shapes Amax chairreferencing the protective sportswear & pads used in hockey and skateboarding as well as polished tubular stainless steel structures inspired by gym equipment.

Ben Simhon's informal style is influenced by sportswear and high performance clothing such as revotes, drawstrings and graphic logos with a resulting typology that is both humanistic and timeless. This is a futuristic collection which will challenge our perception of furniture design as well as taking a fresh and witty look at classical upholstery techniques.

Arik comments:

“For the new collection I started by looking at 1930's movement photography and juxtaposed this with fashion. Sport was pivotal in fashion since the 70's with functional high performance sport clothing moving from the sport hall and streets to high fashion context. I wanted to capture this with furniture that is made to the highest quality but that maintains a cool informal edge...”

The collection includes sofas, easy chairs and occasional seats as well as more obscure items such as a rocking chair, child's high chair, hammock and a punching bag!

Arik Ben Simhon is known for bold design pieces which bear reference to fashion and culture but do not follow fashion or fads. He says:

“In uncertain times I hope to evoke positive emotion and give people a piece of furniture which they will want to live with for years, an “investment piece” both from the practical aspect but also the emotional. In my work there is memory and humour and I am drawn to comfortable, cocoon-like shapes that mould to the body.”

Milan Design Week, Zona Tortona, 22-27 April 2009.

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