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Super Contemporary, Celebrating London’s Creative Mavericks!

Super Contemporary is the spirit of London design, past, present and future. This exhibition, running from 3 June – 4 October 2009 at London's Design Museum, celebrates and examines the creative magnetism of London and its enduring reputation as the heart of contemporary design. The Design Museum has joined forces with Beefeater 24 to showcase 15 new commissions from London’s most dynamic creative’s, and as a group they demonstrate the diverse approaches to design in London.

Super ContemporaryAsked what they would give back to London, the 15 commissions show imagination, pragmatism and vision. David Adjaye, Industrial Facility and Thomas Heatherwick take key features of the London streetscape, the bus stop, the telephone box and the lamp post respectively, and re-imagine their design possibilities aesthetically and practically. El Ultimo Grito, working with Urban Salon, will reinvigorate the design of an enduring visual icon, Nelson’s Column. Ron Arad will be re-calling the Hayward’s Neon Tower in a new film. Paul Smith, BarberOsgerby, Tom Dixon, Paul Cocksedge and Neville Brody will address some of London’s most ubiquitous issues – litter, noise, pollution, rain and surveillance, respectively, and offer ingenious and thought provoking designs. Wayne Hemingway is designing an outlet to help students and young creative entrepreneurs follow in his footsteps, Nigel Coates takes on Battersea Power Station, Ross Phillips will mix-and-match the general public with a series of interactive video pods and Kit Grover, inspired by an age old lucky charm, spins a twist on London’s heritage and turns a folk-law into a pin brooch.

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