Bialetti Coffee Makers for Authentic Italian Coffee

Alfonso Bialetti began selling his Moka Express at local, and later regional, markets. After WWII, when Alfonso's son Renato Bialetti joined the family business, sales of the Moka Express really took off. Renato Bialetti realised the potential of the Moka Express and launched a major national advertising campaign. This risk was greatly rewarded, with increased sales; production levels had to be raised to a rate of around 1,000 units per day. The Bialetti Moka Express soon became the market leader in Italy, surpassing sales of the traditional 'Neapolitan' percolator style coffeemaker, in which brewing occurs without pressure. Not only did the Moka Express produce 'espresso type' coffee, which Italians adored, it also brewed coffee much quicker then its rivals.

The design of the Moka Express has hardly changed in over 70 years of manufacturing. Aluminium is still used to this day, as it is claimed that the residue of coffee from the previous brews that taints the sides of a Moka pot adds flavour and depth to future brews. This is why it is recommended that you do not clean your Moka Express too thoroughly!