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Bike Light

Cycle culture is gaining in popularity, and for new cyclists it can be hard to feel confident sharing space with cars on the road. With this in mind Dundee University based product designer Fraser Mort has produced Bike Light to make cyclists feel more confident.
Bike Light
Bike Light is an LED dot matrix, where the cyclist can design and download their own personalised graphics, animations or phrases to use for their rear light. Cool!

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